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Let's look at deal aggregators first. These sites usually target a certain category of products and post what they believe are exceptional bargains. One example of a deal aggregator is Tech Bargains. It lists several deals every day on technology items. It includes cheap laptops, but it is not exclusive to cheap laptops. It lists all sorts of technology items. Cheapest Laptop Today is a site like a deal aggregator focused on cheap laptops. It doesn't post deals as they are found, but rather keeps a list of recommendations and continually updates it.
The nice thing about deal aggregators is that they usually have some experience in looking for these type deals. That means they understand the items they list and how much they would normally cost. They also usually have a sense for when something is fishy because they know the reputable retailers and know when something appears "too good to be true." This doesn't mean you should automatically trust a deal aggregator, but at least they should weed out a lot of cruft for you.
The other type of site is a shopping engine. Shopping engines are good for when you know exactly what kind of item you want and just want to find the best price for it. Froogle and Pricegrabber are examples of shopping engines. You just put in the name of item you want and the shopping engine will show the prices at several retailers and show you the cheapest price they found.
So when do you use an aggregator and when do you use a shopping engine?
The deciding factor is whether you know and/or care exactly what kind of laptop you want. Is there a specific brand with a specific set of features you want? If so then you should type the model number into a few shopping engines. Keep in mind that you should only buy from reputable retailers. Most shopping engines will have rating systems for retailers. If you haven't built a relationship with a retailer, be sure to check out their rating and comments. Buyer Beware!
If you aren't looking for a specific model of a laptop, then you should use a deal aggregator. Instead of looking for a specific item, these sites will be looking for the best deals. How would you know which model laptop would be the cheapest using a shopping engine? Sometimes you can search for generic things like "laptop" and sort prices, but the cheapest laptops shown there won't always be the best deals. You'll probably have to sort through used laptops, possibly scams, and laptops that are cheap in quality rather than price. This is where aggregators can help.
Keep in mind that even though the retailer is might be pre-screened by the aggregation site, you should still do some research if you don't already trust the retailer. It's still Buyer Beware!
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Another thing to keep in mind is that patience is always a virtue, especially when bargain shopping. The longer you search, the better chance you have of finding a good deal. But when it comes to technology, especially cheap laptops, you have to temper this. Technology prices are always falling. If you kept waiting for the best deal on a laptop you would just wait forever. So it comes down to how much patience you have and how quickly you need a laptop. You shouldn't wait forever, but a few days or weeks may yield a better deal. But you're never going to be able to completely avoid buyer's remorse because it won't be long before you spot a better deal. If you want a laptop now, then find a good deal on a deal aggregator and don't worry about it. You got a better deal than 95% of the people out there and with little effort!
